New In Running Shoes

New in at Sole Mate

Running never stands still and neither does our selection of shoes.

Our New In collection is where you’ll find the latest running shoe releases landing at Sole Mate, with fresh models and colourways dropping throughout the year. We work closely with leading brands like Brooks, Hoka and more to bring you the newest tech, updated apparel and seasonal favourites as soon as they’re available.

Every pair is chosen by runners, for runners. Whether you’re lacing up for your first 5k, chasing a marathon PB or heading for the trails, you’ll find options to suit your stride, terrain and goals.

Why choose Sole Mate for your next pair?

Constantly refreshed range
We’re always adding new releases and updated models, so you can try the latest cushioning, support and energy-return technologies as they launch.

Specialist running knowledge
As a dedicated running store, our team tests, talks about and lives in this kit every day. We’ll help you understand what’s changed between versions and what might suit you best.

Shoes for every runner and every route
Road, trail, track or treadmill – our New In line-up covers a wide mix of distances, paces and surfaces, from soft daily trainers to nimble race shoes and grippy off-road options.

Fit that feels right
Use our guidance online or visit our Merthyr Tydfil store for expert support and gait analysis to help you match the latest models to the way you move.

Support that goes beyond the box
From quick delivery to friendly aftercare, we’re here to answer questions and keep you running happily in your new shoes.

Explore what’s just arrived at Sole Mate and find your next pair of running shoes, with fresh tech, fresh looks and the comfort to keep you moving mile after mile.